Many don’t realize the importance of having a company blog. For some, it is a place where ideas are placed and shared freely with those who want to gain some new knowledge. To others, it is a place to help generate traffic and B2B leads. No matter what the reason though, having and maintaining a company blog nowadays is an important part of how you do internet marketing.
Now, you may not be as savvy in coming up with ideas and putting them onto paper as you think you are. Given that scenario, you yourself may not be able to keep your company blog updated in a timely manner. So, when you want to keep your website’s blog page up and running with constant updates, then here are some suggestions for you.
Search for contributors – Rather than relying on your own skills to keep your blog page updated, you can look for contributors both from within and outside your company. Maybe one of your co-workers has some good ideas to share on the web, and if so, you can have him/her type it down and post it up on the page! Aside from that, you can look around almost everywhere for writers who you can pay per piece of content you have them do for you. Don’t hesitate to reach out and look for people to help you keep your company blog updated with fresh content. Go to http://josoor.org for more detailed information.
Plan your update schedule – One mistake that many companies that have their own blog pages is that they sometimes FORGET to update it. They have it up for a certain amount of time and the next thing you know, BANG, it is forgotten completely and left un-updated for months on end. If you have readers that have subscribed to your RSS feed, then you’ll certainly need to step up your game and give them the content they are looking for. Set a schedule for when your blog should update; once a day, twice or thrice a week, it’s all really up to you. Just make sure to keep to your schedule so that your loyal readers keep coming back for more.
As part of internet marketing, blogging plays a key role in directing traffic back to your website. Although your company blog may be on your main site, you can also create other off-site blogs in which you place separate content which links back to your company website. Not only do you boost traffic, you also gain followers and potential customers from your content. Never forget that blogging is an important part of your internet marketing efforts.